Key Takeaways
- One seat for the 19 July final is on sale at $2.3 million on Fifa’s official resale platform.
- Fifa takes 15 % from both buyer and seller, earning roughly Ksh 103 million per ticket if it sells.
- The cheapest resale ticket for the final is still $10 924, more than a new car in Kenya.
Fifa’s own ticket exchange has stunned football lovers after four seats for the World Cup final were offered for just under $2.3 million each. The eye-watering price tags appeared only days after fresh blocks of tickets went on sale on Fifa’s main site at a face value of $10 990.
The four seats sit behind the goal in the lower tier of MetLife Stadium, New Jersey, where the final will be played on 19 July. If a buyer pays the full asking price, Fifa will pocket 15 % from the seller and another 15 % from the buyer, a total fee of about $690 000 per ticket.
Other listings for the same match range from $23 000 to $207 000, while the cheapest resale seat on Thursday was $10 924, still nearly four times the price of a return flight from Nairobi to New York.
In past tournaments Fifa capped resale prices at face value, but for 2026 it removed the limit, arguing that controls would push touts to unregulated sites. The change has allowed prices to rocket beyond the reach of ordinary fans.
Tickets for earlier rounds are cheaper, yet still steep. A seat for the United States’ first group game against Paraguay in Los Angeles starts at $1 940, while Canada’s opener in Toronto begins at $980. Semi-final seats are on sale at $9 660 and $11 130, and the third-place play-off in Miami is listed at $1 125.
Fifa has not replied to questions about the record resale prices.
