Juventus have officially unveiled their away strip for the 2026-27 season, marking a vibrant return to the club’s earliest colours with a contemporary design twist. The Serie A giants released the new kit on Tuesday, with the strip available immediately at official retail outlets and through the club’s online store.
The shirt features a soft pink base, a deliberate nod to the kits worn by the Bianconeri during their formative years in the early twentieth century. Black and white accents appear on the collar and sleeve cuffs, creating bold contrast against the pastel foundation. The design incorporates the historic adidas Trefoil logo rather than the modern performance mark, reinforcing the heritage aesthetic that distinguishes this release.
A subtle engineered pattern inspired by the zebra—the club’s enduring symbol—flows across the fabric. This tonal graphic adds depth, texture and movement while maintaining the shirt’s refined appearance. The Juventus crest sits prominently on the chest in black, complementing the three stripes that run across the shoulders.
Technically, the garment employs adidas CLIMACOOL+ technologies to enhance breathability and ventilation during intense phases of play. The lightweight engineered fabric aims to optimise freedom of movement for players while maintaining a clean silhouette suitable for supporters.
The 2026-27 away strip went on sale on July 21, 2026, at Juventus Official Stores in Turin, Milan and Rome. This release follows the earlier launch of the home kit, which the team debuted during the final two matches of the 2025-26 campaign.
The pink colourway holds particular historical significance for the Turin giants. Before adopting their famous black and white stripes, the club originally sported pink kits. This season’s away design reconnects the modern era with those origins while integrating current performance standards demanded at elite level.